Talk to Breath

BR-05 · Speed-to-lead software for membership gyms

Floorpass

Every ad lead gets a live call, a booked first session and follow-up until they join. In its first pilot at one franchise gym location since October 24, 2026.

Live pilotStage: Prove, third of four.
Visit floorpass.io Talk to us about Floorpass

01 · The gap it closes

The gap: gym leads wait hours for a call.

Today

Someone fills in a gym's ad form at 9:14 PM. The desk calls back tomorrow afternoon, if it calls at all. By then she has booked somewhere else.

With Floorpass

The gym's phone rings the moment a lead comes in. Press 1, and Floorpass connects the call. The goal: a live call in under a minute, then a booked first session.

  • AttractMeta and Google ads built from the gym's HQ, reported as cost per lead, cost per member and revenue back.
  • AnswerA live call in under a minute, and a chat that answers as the gym, day or night, and books the session.
  • SellIntro passes and memberships sold through the gym's own Stripe account, with the agreement signed on screen.
  • KeepA follow-up board that sorts every person into the list that needs a call today.
  • GrowA club app members open every day, with bring-a-friend links that start the engine again.

02 · The product itself

One engine, from ad click to loyal member.

These are floorpass.io's own screens: the site a gym owner sees, the owner's HQ and the club app, with a sample lead and sample numbers.

floorpass.io on a laptop: Fill your floor. Keep it full, with a sample lead connected 27 seconds after her click.Floorpass's engine in five gears, Attract, Answer, Sell, Keep and Grow, with a sample ads report.The owner's HQ: new leads, speed to lead, sessions booked and money collected today, with sample numbers.The club app's page: book my usual, workouts and progress, the crew and bring a friend.
1/4floorpass.io: the revenue engine for fitness memberships
floorpass.io on a phone: a sample lead's click turned into a live call in 47 seconds.floorpass.io on a phone: Attract, Answer, Sell, Keep, Grow, and ads that answer to dollars.The gym's command center on a phone, with sample numbers for Thursday.The club app on a phone: an app members open every day.
1/4Click to conversation: 0:47, on a sample lead
floorpass.io · sample lead, sample numbers

03 · Everything done so far

Every step, dated. Newest first.

12 milestonessince Oct 12, 2026latest Oct 25

  1. Being built now

    Learning from its first gym: every lead, call and sale, traced back to the ad it came from. Results go on floorpass.io once a real gym has produced them, never before.

  2. Ad results traced down to every click, and an automatic health check of every connected service every 15 minutes.

  3. Live in its first pilot, at one franchise gym location, with its own leads.

  4. floorpass.io rebuilt around the revenue engine: attract, answer, sell, keep, grow.

  5. Members rate every session, bring-a-friend links track who joins, and no-show fees are recorded for staff.

  6. Ads on autopilot for Google Search and Meta, reported in dollars back.

  7. A new member books a first session right after paying, term memberships renew month to month, and floorpass.io opens to search engines.

  8. The signed membership agreement goes to the member and the gym as a PDF.

  9. floorpass.io goes up, and Floorpass joins Breath's portfolio in Prove.

  10. The club app for members: their usual class in one tap, their crew, their progress, with alerts on their phone.

  11. Named Floorpass, Breath company BR-05.

  12. Ad leads from Facebook and Google flow straight in with the same instant call, a chat that answers as the gym, and memberships sold and signed online.

  13. The first code of its lead engine: a new lead rings the gym's phone, and pressing 1 connects the call.

04 · Where it stands

Prove, the third of four stages.

  1. ResearchFind the friction and measure what it costs.
  2. BuildTurn every step into an action a person, and later an agent, can take.
  3. ProveReal teams run it. Every decision is logged with what happened next.You are here
  4. ScaleA step goes to AI only when AI matches the people on the company's own data.
Live pilot

You are here: Prove. Its first gym is putting it to work now, and what works there shapes the next gyms we bring on.

05 · The next step

See Floorpass for yourself.

See the engine on floorpass.io, then book a demo for your gym.

Visit floorpass.io Talk to us about Floorpass

Breath · One foundation, every company

More Breath companies.