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BR-04 · Community software for gyms

Kettle

Turn members into regulars. Gyms license Kettle for every location; members find training partners and crews that keep them showing up.

In developmentStage: Research, first of four.
Talk to us about Kettle

01 · The gap it closes

The gap: a new member trains alone, then quietly stops coming.

Today

The first 90 days are when most members quit, and a new member who trains alone has no one expecting them.

With Kettle

Kettle builds friendships fast: a standing crew that trains at the same times, a welcome from veteran members, and a weekly streak they keep together.

  • KettlesStanding crews of 3 to 8 members who train at the same times in the same style.
  • FledgeA new member's first 30 days, with others who started the same fortnight. The goal: three connections by day 30.
  • The Nod and Spot meA safe, one-tap first step from stranger to training partner.
  • Streak tieA crew's shared weekly streak: you show up for them.
  • TowerThe owner's view: connected members, who is at risk, and the next step for each.

02 · The product itself

Friends keep members.

These are Kettle's concept screens, built from its own design system: a sample gym, sample members, sample numbers.

Kettle's Tower, the owner's view: connected members, kettles and who needs a crew.
1/1Tower: the owner's view of the gym's community
Kettle on a phone: Morning, Maya, and 3 of your people are here.Kettle on a phone: find your kettle, crews that train when you do.Kettle on a phone: bring one, a guest pass for a friend.
1/33 of your people are here now
Concept screens · a sample gym and members

03 · Everything done so far

Every step, dated. Newest first.

3 milestoneson Sep 29, 2026

  1. Being built now

    Research: the first 90 days, when most new members quit, and how friends at the gym change that.

  2. A first clickable demo: five seats and one week at a sample gym.

  3. Its design system and concept screens: the member app on a phone, and Tower, the owner's view of the gym's community.

  4. Named Kettle, with its bell mark and full brand kit: Turn members into regulars.

04 · Where it stands

Research, the first of four stages.

  1. ResearchFind the friction and measure what it costs.You are here
  2. BuildTurn every step into an action a person, and later an agent, can take.
  3. ProveReal teams run it. Every decision is logged with what happened next.
  4. ScaleA step goes to AI only when AI matches the people on the company's own data.
In development

You are here: Research. The brand, the design system and a first demo are made; the research decides what gets built first.

05 · The next step

Talk to us about Kettle.

Kettle has no public site yet. If you run a gym or a chain, tell us how your members find each other, and the founder will reply.

Talk to us about Kettle

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