Breath Global, Inc. · Wilmington, NC
We build, own and operate software companies.
We find an industry's friction, turn the work into one system, prove it with people, then scale it. Every company the same way, built to sell anywhere.
3 companies in Prove, 1 live · 3 more at earlier stages →Behind the words, the real Earth in today's daylight. A gold dot breathes at Breath's headquarters in Wilmington, North Carolina, and signals leave it for every continent.
Home · Wilmington, NC
One foundation. Every company.
The proof: Floorpass started on this foundation and went from first code on October 12 to live in a franchise gym on October 24.
- L1Customer worldsEvery customer gets its own private, branded copy.
- L2Industry packsA new industry is a pack, not a new product.
- L3The autonomy dialSteps move from people to AI one level at a time, with a stop button.
- L4Never locked inThe best AI model for each job. The data stays the customer's.
- L5Flawless, or it doesn't shipPeople who didn't build a release test it at every seat first.
The view dives to Wilmington. Five rings, one for each layer of the foundation, draw around headquarters.
The gap
Every industry loses time between “yes” and “done.”
Something is agreed. Then the work scatters into emails, spreadsheets and waiting. Each Breath company closes that gap in one industry, built around how the best people there already work.
Across the Americas, Europe and Africa, a dozen signals rise and stop halfway: work that never reaches done.
BR-05 · Our first live pilot: lead software for gyms
Floorpass
The featured project: Floorpass.
The gap it closes: someone asks a gym about joining, then waits hours for anyone to call them back.
Every ad lead gets a live call, a booked first session and follow-up until they join or opt out.
Since October 24, 2026, one franchise gym location has been piloting it with its own leads.
Where it standsLive pilot
Stage: Prove, third of four.You are here: Prove. Its first gym is putting it to work now, and what works there shapes the next gyms we bring on.
- AskA lead fills in the gym's ad form.
- CallA live call comes back fast.
- BookA first session goes on the calendar.
- JoinFollow-up until they join or opt out.
Floorpass's orbit shows the four stages, with its mark at Prove.
BR-01 · Revenue software for any sales force
The first company: North of Noise.
The gap it closes: a campaign is signed, then waits to go live.
The revenue ecosystem for any company with a sales force, starting with media sales: the seller, the manager, every leader and the client on one living record, from the first conversation to the proof.
Where it standsIn development
Stage: Prove, third of four.You are here: Prove. Claude is built into every step, and the autopilot takes on more of the work one level at a time, with a stop button. Every decision is logged with what happened next.
- CloseSigned in the first meeting.
- CreateThe manager approves the creative.
- LaunchThe campaign goes live.
- ReportThe owner opens the first report.
Over the United States, North of Noise's orbit shows the four stages, with its mark at Prove.
The portfolio
Six companies. Six gaps. Room for a seventh.
-
BR-01
North of NoiseRevenue software for any sales force, media sales first
Stage: Prove, third of four.
In development
-
BR-02
TernInsurance agency software, independent agencies first.
The gap: a quote is accepted, then chased by email.
Stage: Prove, third of four.
In development
-
BR-03
Kite & KinThe family and school app, kindergarten to 4th grade first.
The gap: a school day ends, and the family hears about it at dinner.
Stage: Build, second of four.
In development
-
BR-04
KettleCommunity software gyms license for every location.
The gap: a new member trains alone, then quietly stops coming.
Stage: Research, first of four.
In development
-
BR-05
FloorpassGym lead software, live in its first pilot.
The gap: gym leads wait hours for a call.
Stage: Prove, third of four.
Live pilot
-
BR-06
StorylitStory photo studios for kids, and an app.
The gap: photo day ends in a flat print.
Stage: Build, second of four.
In development
Tern, Kite & Kin, Kettle, Floorpass and Storylit are working names, pending trademark review.
Six orbits around the Earth, one per company, and an empty seventh. Each company's mark sits at its stage.
The method
Prove it with people first.
Ride-hailing proved itself with human drivers long before driverless rides. Every Breath company moves through four stages, each proven before the next.
- Research. Find the friction and measure what it costs.
- Build. Turn every step into an action a person, and later an agent, can take.
- Prove. Real teams run it. Every decision is logged with what happened next.
- Scale. A step goes to AI only when AI matches the people on the company's own data. No Breath company is at Scale yet.
Six orbits around the Earth, one per company. Each orbit's quarters are the four stages; none has reached Scale.
Global from day one
Built to sell anywhere on Earth.
Currencies and number formats are built into North of Noise, and every Breath company is designed from day one for any market, time zone and language.
One sample launch and amount in U.S. dollars, written each market's way.
| Market | Launch | Amount |
|---|---|---|
| Wilmington | Thu, Oct 15, 9:00 AM | $1,250,000.00 |
| Munich | Do., 15. Okt., 15:00 | 1.250.000,00 $ |
| Mumbai | Thu, 15 Oct, 6:30 pm | $12,50,000.00 |
| São Paulo | qui., 15 de out., 10:00 | US$ 1.250.000,00 |
| Tokyo | 10月15日(木) 22:00 | $1,250,000.00 |
Signals leave Wilmington for each market and land with the launch time written the local way.
The founder
Founded by an operator.
William Bulow Founder & Chief Executive Officer
William Bulow has spent more than ten years in media sales and digital marketing leadership. Years of watching friction between a media sale and its execution, and how much of that friction turns into churn, led him to found Breath, starting with the industry he knows best.
William on LinkedIn ↗
Wilmington, close, with the real line between day and night.
Work with Breath
Every industry has a gap between “yes” and “done.” We're building the companies that close it.
Lean companies, built to scale. One foundation. Built in Wilmington, for everywhere.
A person answers every message.
Wilmington, North Carolina, United States
Your message is ready to send.
Send it to the address below from your own email. Copy the message, or open it in your email app if your device supports it.
Wilmington on the rim of the planet, with its signals rising over the horizon.